The Power of Silence

When used thoughtfully, silence has always been a very powerful way to say a lot. The amount of information that we're asked to filter in this day and age can be pretty overwhelming. Though I'm not sure how effective the ad would be in promoting Pepsis' brand, I thought it was clever and enjoyed it. Getting a chance to see in in the proper context, as an oasis of silence in the Super Bowl noise, might even make sitting through the especially noisy Super Bowl worth it.